How Well Do You Know Your Audience?

Ding Ding Ding…the bell rings on round three of the PLAN. Have no clue what I’m waffling about..go here first…then here.  Those will bring you up to speed. While the first two parts of the process have been all about you, now its time to get focused on those you serve. Ladies and Gentlemen…its time…

Is Your Website As Good Lookin’ As You Are?

This month we’re breathing in…exhaling, and asking, what makes a good website? In the last post we took a look at the PLAN concept, beginning our journey with the purpose of your website.  Hint if you haven’t read that…its the best place to begin. Today, we’re stepping into phase two.  Website design, or the look…

What Makes A Good Website?

I can’t tell you how often I get asked, what makes a good website? Now what constitutes “good” is very subjective, we all have different tastes. But I think we can all agree that certain principals need to be followed when setting up a website to make sure you’re not putting your good time to…

A Tool To Remove Repetitive Tasks In Your Online Business

Lets kick of 2012 with a cool new online business tool which was a tad late for inclusion in the recent launch of the Disobedient Directory, and too good to wait until the next edition. Introducing Ifttt, an acronym for, If This…Then That. I came across a reference to this online business tool early last…

A Walk Down Memory Lane & My Christmas Present To You.

I’m no stranger to the world of technology, I remember very clearly when computers entered the workplace. Yes, I actually started back on DOS based systems with the magical flashing c: prompt. When the only laptop device, was a tray you ate your dinner off in front of the TV. When my workstation monitor was…

What percentage of 39 Million would you like?

Flicking through my RSS feeds the other day, a very interesting infographic caught my eye, shared via Social Media Examiner’s – This week in Social Media The title of the infographic – Inbound Marketing Ecosystem – Volinsky Consulting (click for larger view) Now while the ecosystem diagram itself is a great blueprint for understanding the…

Dear Santa, For Christmas I Would Like…

What do you want for Christmas?…..it’s the question on everyone’s lips at this time of year. Invariably, every year each of us will end up with at least one or two gifts that will leave you scratching your head wondering….’What the hell were they thinking’ as you find a dark corner of your cupboard to…

Marketing & Bread: More In Common Than You Think

Marketing is akin to baking a lovely crusty loaf of bread…mmmmm can’t you smell it now?…delish! Many people interchange marketing and selling as if they are the same beast. They are not. Marketing is about creating the environment to make the sale. Not the sale in itself. If we think of our warm toasty loaf,…

Does Your Brand Need A Kick In The Pants?

  Being aware of your brand perception in the marketplace is vital to the life of your business. Customers will vote with their feet if they feel out of touch or alienated by your brand. If sales are dropping, or your brand is looking & feeling a little stale, even if you are considering new…

Decisions Decisions..What Should I Do?

Decisions have to be made on a daily basis, most of them we tackle in our stride, with little conscious thought. Then there’s those “other ones”. You know the ones I mean. Those decisions that keep you up at night pacing the floor, thoughts incessantly swirling through your mind. When you find yourself using the…