Flicking through my RSS feeds the other day, a very interesting infographic caught my eye, shared via Social Media Examiner’s – This week in Social Media The title of the infographic – Inbound Marketing Ecosystem – Volinsky Consulting (click for larger view) Now while the ecosystem diagram itself is a great blueprint for understanding the…
Dear Santa, For Christmas I Would Like…
What do you want for Christmas?…..it’s the question on everyone’s lips at this time of year. Invariably, every year each of us will end up with at least one or two gifts that will leave you scratching your head wondering….’What the hell were they thinking’ as you find a dark corner of your cupboard to…
Marketing & Bread: More In Common Than You Think
Marketing is akin to baking a lovely crusty loaf of bread…mmmmm can’t you smell it now?…delish! Many people interchange marketing and selling as if they are the same beast. They are not. Marketing is about creating the environment to make the sale. Not the sale in itself. If we think of our warm toasty loaf,…
Does Your Brand Need A Kick In The Pants?
Being aware of your brand perception in the marketplace is vital to the life of your business. Customers will vote with their feet if they feel out of touch or alienated by your brand. If sales are dropping, or your brand is looking & feeling a little stale, even if you are considering new…
Decisions Decisions..What Should I Do?
Decisions have to be made on a daily basis, most of them we tackle in our stride, with little conscious thought. Then there’s those “other ones”. You know the ones I mean. Those decisions that keep you up at night pacing the floor, thoughts incessantly swirling through your mind. When you find yourself using the…
Paddling Like A Duck – Are You?
Welcome to November. Traditionally thought of as the last “real” working month for many. But not for this little black duck! I shall be paddling furiously over the coming weeks to finalise outstanding projects that I can’t wait to bring you. I know I promised you a little more information this time around… I won’t…
