Getting people to buy your stuff is a mix of art and science.
Art by way of creativity and innovation.
Science by way of psychology and research.
You can ask them to buy of course, but you can’t sell ice to Eskimos..no need..no desire. No sale.
You can listen intently for the right signals and somehow manage to insert yourself into their equation.
But ultimately it comes down to trust and generosity…you have to understand people to understand business.
I’d like to share with you this video from Simon Sinek which pretty well sums it up.
It will cost you 30 minutes of your time, but you might just gain that nugget that makes the difference to the way you approach your business.
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Please share this one with your friends.
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Hi Jackie,
I have seen this video before and it is very good.Understanding the psychology is really important and if you then I have found it can translate into new product or service opportunities or different forms.With one product I was launching the researcher actually enlisted a psychologist to get a true understanding. This may be an extreme example but the more we seek to know the easier it is.
Susan Oakes recently posted..Your Attitude Can Affect Marketing Success
Thanks Susan
Simon really gives good quality, I always enjoy his work.
Psychology of your market is key in driving your business, making sales and creating that imperative customer loyalty.
I’m all for spending money on this particular aspect of the business, as they frequently shortcut the road to success.
Jackie recently posted..Knowledge Helps You Find The Money – Part II